By Bob Meyer

Over the years I’ve collected what I consider excellent sales and marketing principals. Here are a few I’d like to share with you today.

• Responsive salespeople find a way to return their phone calls in minutes, not hours. Even if they have no car phone, cell phone or beeper, they know locations of every lobby phone and pay phone in their territory.

• Blazing professionals have a system for remembering the birthdays, anniversaries, and kids’ names of both their customers and co-workers.

• They can say “Thank you!” a thousand ways.

• Great salespeople make great companies. Owners and presidents need to make it their business to find them, respect them, motivate them and keep them.

• Marketing programs should be created as strategies that are aimed at attaining the objectives in your corporate marketing plan.

• Remember, you are trying to get some action from human beings who buy products/services to run their businesses.

• Get this straight: People who don’t feel good about themselves are under-productive. You can take that to the bank.

• Salespeople commit themselves to understanding what customer satisfaction really means. Salespeople who grouse about their customers need to learn that customer satisfaction is first, foremost and forevermore.

This entry was posted on Wednesday, February 28th, 2007 at 4:31 pm and is filed under Entrepreneurs & Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.