By Bob Meyer

Starwood Hotels & Resorts Worldwide is going beyond the world of upgrades and free flights with its Preferred Guest program (started yesterday after a three-month test). The new program will let loyalty club members use their Starpoints for bid on exclusive experiences.

Under the Moments by Starwood Preferred Guest initiative, members can use their points for top experiences—everything from insider access to red carpet movie premieres and private dinners with renowned chefs to golf with Professional Golf Association Tour pros and access to closed rehearsals with music artists.

Members can bid on a variety of programs and experiences at Moments. The site will feature five new auctions each month, including entertainment, sports, arts and culture and food offerings.

Top experiences now offered on the site include an invitation to see Gwen Stefani rehearse before attending her concert with front row VIP seats or tickets to see an Oscar De Lay Hoya boxing match in Las Vegas.

Moments is designed to play to people’s passions with amazing events that are available only to Starwood’s members.

Starwood’s Moments program will also introduce a cash and points option on the site to let members use money and Starpoints for auction events.

This entry was posted on Wednesday, March 21st, 2007 at 9:27 am and is filed under Best & Brightest Barter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.