By Bob Meyer

The most valuable commodity in the marketplace is cash because it’s liquid and universally accepted…so one can virtually acquire anything the market has to offer with it.

The other side of the coin, however, is that we can never get enough of it to accomplish all of our goals and/or to satisfy all of our aspirations.

That’s why business owners are increasingly utilizing another form of wealth—the power of reciprocity.

In 2007 we will continue to see the growth of barter as well as the evolvement of a tighter relationship between the buyer and vendor/supplier. It will be more reciprocal in nature, not only because it’s good business, but competition will demand it.

In other words, when you make a purchase from someone, shouldn’t they in turn “buy” from you?

If not directly (you don’t produce something they can use) then indirectly—by having them take payment in the form of trade dollars which they can use through your trade (barter) exchange.

Business done in this manner is “win-win” where both parties benefit, rather than that of a single party benefitting under the typical sales scenario.

For a list of barter companies in your area see the right-hand column, “Top Resources.”

This entry was posted on Wednesday, April 18th, 2007 at 8:50 am and is filed under Entrepreneurs & Small Business, Best & Brightest Barter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.