“Success of any organization comes down to human beings dealing with human beings.”

—Bobbie Gee, Author of Winning The Image Game: A Ten Step Masterplan For Achieving Power, Prestige and Profit

Your image is how your business is perceived by your customers. And it is especially critical when money is tight and people are not spending it frivolously.

Understanding the true power of the image you project will enable you to get a “leg up on the competition,” because customer relations is one of the most important elements in creating a positive image.

The primary reason businesses lose customers is not because they didn’t give good service. It’s simply an attitude of indifference.

Therefore you need to train employees about the difference between customer service and customer relations.There’s a big difference—you can give wonderful service but never develop a relationship with the customer.

It’s kind of like people: you can be acquainted with someone all your life, but that person remains an acquaintance until you develop a relationship.

Gee says the success of any organization comes down to human beings dealing with human beings.”

And whenever someone makes you feel important or special you want to go back. You want to go back to any person, or organization that makes you feel good.

This entry was posted on Friday, April 20th, 2007 at 7:29 am and is filed under Entrepreneurs & Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.