Spa Finder is leveraging its relationships with 3,600 day and stay spas worldwide to provide educational materials to spa clientele. The idea is to position therapists, aestheticians and even nail and hair professionals (all who view and touch people’s skin daily) as a new line of defense against skin cancer (detection) and education.

As part of the campaign, Spa Finder will distribute thousands of its photosensitive “I Will Reflect” wristbands, which change color when exposed to the sun…reminding wearers to cover up.

A wallet-sized “I Will Reflect” card details five essential sun protection and skin health precautions. Additional components of the campaign include a dedicated melanoma awareness and sun safety site.

SpaFinder

Spa services are readily available through many barter companies. For a barter company in your area, see bottom of right-hand column, “Top Resources.”

This entry was posted on Monday, May 7th, 2007 at 8:46 am and is filed under Travel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.