Murdock’s Barter Deals Builds Media Empire
May 16th, 2007 · by Bob Meyer · No CommentsRupert Murdock’s News Corp-owned MySpace, based in Beverly-Hills, Ca. it cutting barter deals with some of the most powerful and biggest names in the business…companies like the New York Times, Reuters, National Geographic, in addition to thousands of micro communities covering a broad of issues and content.
These barter deals continues the rapid expansion of MySpace, and will provide MySpace with the video-related content to compete with You Tube. And the mainstream media companies, desiring to find and expand their programming in front of viewers fulfill their needs.
The barter arrangement:
MySpace, already one of the most-visited sites in cyberspace, provides channel space to the traditional media companies (as well as thousands of micro communities) in exchange for their content.
In barter parlance it’s a win-win situation: Brand awareness and greater exposure for the media companies and more content for MySpace as they desire to expand into a more popular culture and lifestyle portal.
Would you too like to incorporate barter–a powerful business tool–into your business? The BarterNews FastStart Program provides you with the blueprint to do so. For more information see lower-right-hand page, “Top Resources.’
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