New customers are found in variety of places, no successful business finds all its clients or customers in one way. Here are 14 places to look:

√ Other business owners in complementary industries.

√ Businesses in the same industry but a different niche.

√ Community fund-raisers.

√ Direct mail to specific geographic or demographic markets.

√ Telephone calls or visits to targeted potential customers.

√ Trade shows that attract your most probable customers.

√ Web sites. (Internet)

√ Sales representatives.

√ Listings, ads or publicity in trade or other targeted publications, such as your trade exchange’s directory.

√ Business and professional organizations.

√ Public records of new companies moving to town.

√ People and companies that have done business with you previously.

√ Referrals from existing clients.

√ Referrals from professional or government entities.

One of the fastest ways to find new customers is through a membership in a trade exchange (barter company), it’s a conduit to other business owners willing to barter their products and services among each other.

For a list of trade exchanges, see right-hand column at bottom of page, under “Top Resources.”

This entry was posted on Friday, May 18th, 2007 at 2:01 am and is filed under Marketing, Purchasing & Financing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.