Look for an e-mail if you’re a customer of Continental, Delta, Northwest or US Airways. The program began in January, as some 20 million e-mails were sent out inviting you to watch online ads in exchange for airline miles.

The e-mails will direct customers to e-miles.com where they can watch ads from firms such as Hilton, 1-800-Flowers, Enterprise Rent-A-Car, and LendingTree. (After viewing the ads, consumers will be asked to answer questions pertaining to the featured product or service.)

Consumers can earn 10 to 20 miles for each 30-second spot viewed. The advertisers pay the Dallas-based e-Miles, which handles the program, a fee on a pay-per-viewed ad basis. And the airlines are compensated for directing traffic to the site, in essence converting airlines miles into cash.

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