“In the history of humankind, there has never been a better time to be a guerrilla entrepreneur than right now!”

—Jay Conrad Levinson author of Guerrilla Marketing.

Levinson contends that all the circumstances are now in your favor—the mind-set, the technology, the splintering of many large businesses into even more small business.

The rules of American business are changing as well as workers’ attitudes toward it, he affirms.

“To succeed in the past, all you had to do was follow orders and perform the same routine tasks day after day,” he writes. “In the future, and in the present, what you have to do is to identify and solve problems quickly.”

Levinson points to the concept of 80-20 already in practice at many firms. In that model, 20% of a company’s workers are considered full time, and the remaining 80% are free-lancers, part-timers, and contractors.

This entry was posted on Friday, May 18th, 2007 at 12:35 pm and is filed under Entrepreneurs & Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.