Outdoor advertising is effective and a proven, time-tested medium. Conventional vehicles, including billboards, taxi tops and more, are part of a marketing category called “out-of-home.” This category also includes numerous place-based opportunities like ads in health clubs and airports as well as naming rights for local baseball fields, tennis courts, and even gardens. (You can also contact community parks about sponsorships.)
,br>
The goal of an effective marketing campaign is to surround your customer with your message. With the right mix, your customer can read your ad in the morning paper, see your billboard while driving to work, and hear your radio spot on the way home. Out-of-home media can provide all the options you need to round out your campaign.

This kind of advertising works best when used to communicate a single message, so it’s the perfect medium for building awareness of your store, product, service, or brand.

While it’s best to keep outdoor advertising simple, some place-based media, such as bus shelters and posters in restaurant restrooms, have a captive audience who’re more likely to spend time with longer copy.

Here are seven additional ideas for your out-of-home sales messages:

* Billboard-style ads placed on dogs wearing special harnesses: www.k9billboards.com.

* Wraparound signage on double-decker buses which are available in several states: www.gatewayoutdoor.com and www.thelondonbus.com.

* Video screens on the backs of stadium seats: www.namct.com.

* Posters at diaper-changing stations: www.ajindoor.com.

* Signage on pedicabs in select cities: www.billboardbikes.com, www.manhattanrickshaw.com, www.bikecab.com, and www.pedaltek.com.

* Ads on umbrellas that cover vending carts in metro markets: www.cartowners.org and www.promocup.com.

* Gas nozzle advertising: www.fillboard.com.


See site sponsors at top of page for your out-of-home media needs.

This entry was posted on Friday, July 27th, 2007 at 6:43 am and is filed under Marketing, Purchasing & Financing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.