The 80th Academy Awards is scheduled to air next February…February 24. It’s estimated that a billion people from around the globe turn in to view the Oscars. And it’s where…

Products Are Exchanged For Valuable Exposure & Panache

The nominees of the six major categories at the Academy Awards are all winners, even though only one wins the coveted Oscar trophy. That’s because the “losers” get a basket of goodies valued at close to $100,000! Various manufacturers gladly provide their product in exchange for the good will and publicity derived from the “exchange.” Included in the gift basket of last year’s event were:

* A $32,000 package from Caesar’s Palace in Las Vegas, including a $5,000 shopping spree.
* A certificate for a $6,000 Samsung 43″ TV with Voom HD satellite programming subscription.
* A three-night stay at the Palmilla Resort in Los Cabos ($1,400 per night).
* Two nights at the Carlyle Hotel in New York ($2,000).
* Three days at the Opus Hotel in Vancouver ($8,000).
* A $9,000 vacation in a luxury residence provided by Exclusive Resorts.
* A certificate from Morton’s steakhouse ($1,500).
* A pair of Swarovski Hush Puppies ($500).
* A Z Electric Scooter ($250).
* A diamond pendant from Peace and Love Jewelry by Nancy Davis ($500).

This entry was posted on Wednesday, August 8th, 2007 at 11:13 pm and is filed under Marketing, Purchasing & Financing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.