Treating employees with respect and paying them fairly goes a long way to establishing an efficient and creative organization. Going that extra mile lowers staff turnover and reduces training expenses.

However the most important benefit from adopting these practices is that they produce a higher quality of customer service, which becomes a competitive advantage for your company.

Starbucks Corporation is an excellent example. For their entire existence they’ve made it clear they will not leave its people behind. Employees who complete a minimum of 20 hours of work or more a week can become eligible for health benefits and may receive a stock option grant.

(Starbucks’ employee turnover is toward the bottom of the industry range and its service levels are high. Since their IPO in June 1992, the shares of Starbucks have risen an astounding 3,500%.)

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