The Tuesday Barter Report By Bob Meyer
September 15th, 2007 · by Bob Meyer · No Comments Broadcast Barter Radio Networks Provides Syndicate Programming
Broadcast Barter Radio Networks (www.broadcastbarter.com) was launched in 2004 by co-founders Matt Dubiel and Mike Noonen, veterans of the media game. Located in Westmont (IL), they create, produce and syndicate/barter radio programming.
Lack Of Strong Legal Identity Detrimental
About half the world’s population works in shadow economies. These people generally lack birth certificates, legal addresses, or deeds to their shacks and market stalls. In the underground economy, would-be entrepreneurs often face a tangle of bureaucratic requirements and high fees that discourage them from seeking legal status.
As a result, these small-scale business owners cannot obtain legal loans, enforce contracts or develop their businesses beyond a narrow sphere. Without a strong legal identity, the world’s poor stand only a slim chance of improving their lot, reports the United Nations commission on poverty.
Challenging Times In The Real Estate Marketplace
Outplacement firm Challenger, Gray & Christmas Inc., report that since the start of the year more than 400,000 workers have lost their jobs at mortgage lending institutions.
At the same time U.S. banks and thrifts suffered the biggest increase in late loan payments in 17 years, as more homeowners fell behind on mortgages in June, according to the Federal Deposit Insurance Corporation (FDIC).
Big Increase In Blinks And Adlets
Clear Channel Communications says that miniature radio ads, spanning just a few seconds in length, are a hit in Hollywood.
(Homer Simpson?s unmistakable “Duh!” or “Woo-hoo” followed by the familiar tagline “Tonight On Fox!” for example, has been a popular two-second ad “known as a blink” for Fox Broadcasting.)
The blinks and adlets are slipped in between songs. Clear Channel launched the shorter ads in face of a slowing radio ad market.
Windjammer Barefoot Cruises Having Tough Times
The Windjammer Cruises were built on barter…as owner Captain Mike Burke traded space on his ships for impressive 4-color ads in some of the most prestigious magazines in the late 70s and mid 80s.
The cruise line is in the process of being purchased from a family trust by an investment company TAG Virgin Islands. Meanwhile labor disputes (reportedly the crews haven’t been paid for months) with crew members have docked two of the four ships owned by the company, stranding some passengers in Costa Rica and Aruba.
This entry was posted on Saturday, September 15th, 2007 at 1:44 am and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
