The newest advertising venue has just been announced. Advertisers aiming to reach high-flyers (with no alternative distraction) will soon have a new method: advertising the size of three football fields will be seen by airplane passengers coming in to land.

UK-based Ad-Air launched its new service in London on Tuesday, offering brands the chance to place huge advertisements near the runways of some of the world’s busiest runways.

Ad-Air, backed by 5 million pounds of private equity finance, said it had spent five years securing sites around the world’s busiest airports including Heathrow, Paris, Geneva, Atlanta, Los Angeles, Tokyo and Abu Dhabi.

The first advertisments will appear in Dubai next month.

An official of Ad-Air, said the advertisments would appear in clutter-free environments and moments free of any other commercial messages.

The technology used for the advertisments will produce a moving image that starts each time a plane comes into sight.

The advertisments, which are low to the ground and 20,000 square metres in size, will only be illuminated where local legislation allows.

This entry was posted on Tuesday, September 25th, 2007 at 1:42 am and is filed under Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.