InStyle Magazine, Celebrities Barter

Not many readers know it but InStyle magazine often bartered with celebrities (to allow them into their homes), providing the celebrities with designer furniture and in some cases even home makeovers. InStyle would acquire the designer furniture from various furniture manufacturers who advertised in the magazine.


IRTA Unveils “How To Profit From Using Your Excess Capacity” Video

The International Reciprocal Trade Association introduced its new video to the attendees at its recent convention in Savannah (GA), September 9-11. The video is a generic professional presentation that can be used in a variety of ways.

This DVD was distributed to select IRTA members at the convention as a beta-test project to use in the marketplace, and then submit results and suggestions for final editing. The process should make the DVD available for general release within the next 60 days.


College Coach-Of-The-Year Benefits From Barter Arrangement

Rutgers College football coach Greg Schiano uses a helicopter in his busy and ambitious recruiting efforts, when viewing the local high school football players in New Jersey. The recruiting tool is courtesy of Liberty Helicopters, a Linden-based charter service, which barters the service for advertising.

Rutger’s athletics trades advertising with signage inside Rutgers Stadium for Liberty Helicopters, and promotional spots on coach Schiano’s radio show. (Greg Schiano was the 2006 consensus national college football coach of the year.)

ITEX Generates $14 Million Cash Fees

Steven White, CEO of ITEX (www.itex.com), the largest commercial barter company in the U.S., has processed more than $300 million in trade transactions over the past twelve months. With 1,000 (on average) transactions processed daily through 24,000 member businesses in the ITEX trading community, the company has earned $14 million in cash fees.

U.S. Ad Spending In Decline

For the first time since 2001, U.S. advertising spending has fallen for two consecutive quarters. For the first half of 2007, total spending was $72.6 billion. TV spending fell 2.4% to $31.6 billion, newspaper spending fell 5.8% to $12.9 billion, and radio fell 2.7% to $5.1 billion. Conversely, display ad spending on the Internet rose 17.2% to $5.52 billion.


Harvard rofessor Views Barter As Valuable Assist For Underdeveloped Countries

Michael Kremer, a Harvard economics professor, and Tom Wilkening, a graduate student at the Massachusetts Institute of Technology, believe the governments of poor countries could arrange a very beneficial barter arrangement with more affluent countries and museums around the world.

Here is how it would work: Wealthy countries would foot the bill for excavating, protecting, and preserving underdeveloped countries’ antiquities, in exchange for having the use of the local treasures for several decades.

The local treasures would then be leased by the poor country’s government to museums in the wealthy country, providing them with the rights to display the cultural artifacts on the condition that they return them after the contract expires.

The revenue generated from the lease could be spent by the poor country on pressing social needs, all the while keeping a legal grip on their antiquities…valuable treasures that were excavated and preserved at no cost to the poor country.

This entry was posted on Wednesday, September 26th, 2007 at 9:18 am and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.