Bartercard’s Annual International Sales Conference Honorees

Kevin Dienhoff was honored for achieving 1,000 new member sign-ups (sales) over his illustrious career with Bartercard.

Vanessa Hawkins was presented with a prestigious award for breaking the Bartercard world sales record—47 sign-ups in one month.


For more information on Bartercard see top of page for “Site Sponsors” click through.

Matthew Moots Of Overland Park…85-Years-Old And Going Strong

Fired up at age 85, ITEX’s Matthew Moots is one of the “seniors” in the commercial barter industry. Not only has he been involved in formal trading (commercial barter) for 45 years, he’s made a living as a motivational speaker as well.

Moots, who grew up in Kirksville (MO), saw his dad butcher hogs and cattle, which were then traded with the local butcher and townspeople. This instilled in Moots the belief that trade could provide virtually anything a person needs.

Moots has a loyal base of clients in Overland Park (KS), which he cherishes. Many have become very good friends in addition to their business relationship…just the way it should be.

For more information go to: ITEX

Google To Woo Ad Agencies

Google’s newly launched Creative Lab, hired former Ogilvy & Mather co-president Andy Berndt to help market products in a better way. He will also facilitate working with ad agencies in a way that is not competitive with them.

The company’s early strategy is to create industry vertical-specialist teams and develop intimate relationships with marketers at the CEO, CMO and CFO levels. Thus ensuring their participation at meetings when ad budgets are developed.


Google Now Provides Tools For Newspaper Ads

Google now is also offering tools to produce print ads that will help advertisers create newspaper ads. The free system lets advertisers enter information about their product or service, upload an image into an ad template, and send the ad to a network of 450 newspapers.

It’s another step onto Madison Avenue territory. Some agencies, indeed, are beginning to worry that Google intends to perform the creative task of designing ads too, after already expanding its ad-brokering services into traditional media (print, TV and radio).

Quote of the week:

“The best thing you can do is take the right decision. The second best thing is to take the wrong decision. The worst thing is not to do anything.”

—Franklin Roosevelt

Correction On IRTA Awards

It was brought to our attention that there was an oversight in our report on the International Reciprocal Trade Association’s awards.

Additional brokers who registered and passed the Certified Trade Broker program were Doug Fent and Renee Clevenger of NuBarter in Savannah (GA).

To read the rest of the “Tuesday Barter Report” see right-hand column, scroll down to “Top Resources” and “The Tuesday Barter Report.”

This entry was posted on Saturday, October 6th, 2007 at 12:39 pm and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.