The “material girl” is no slouch when it comes to her business endeavors. Superstar Madonna is reportedly leaving the Warner Music Group for a $120 million deal with the concert-promotion giant Live Nation for her recording and touring efforts.

The 10-year deal will include a barter component–Live Nation shares of stock (now selling at $24/share) or a partial ownership of the company. (A form of secondary capital.)


Madonna Also Trades On Her Name/Aura For Other Revenues

Incredibly, in addition to the $120 million agreement, Madonna knows the value of her stardom and will be enriched through her astute bartering for 90% of the concert revenue, 70% of merchandise sales, and 50% of all licensing efforts, like perfume brands, etc.

This entry was posted on Thursday, October 11th, 2007 at 1:35 pm and is filed under Best & Brightest Barter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.