A new barter strategy is being embraced by Google to get small advertisers attention, and place radio ads for AM and FM stations. The barter promotion is Google’s way to push into the offline advertising space.

Small business currently using online search should be enticed with this offer which provides $3,000 of time for $1,000. It’s a way to test audio (radio) ads…and should be considered as radio is about the only affordable way to brand and target offline.

This entry was posted on Monday, October 15th, 2007 at 8:33 am and is filed under Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.