From the desk of Bob Meyer…10/23/07

IRS Reports Over $73 Billion In Like-Kind Exchanges

According to the IRS, 338,500 tax-deferred “1031 exchanges” took place in 2004, the most recent reporting period statistics. The use of these exchanges has surged as investors (primarily real estate) have searched for legitimate ways to postpone taxes on big gains.

Like-kind exchanges in 2004 deferred more than $73.6 billion, which was double the previous reporting period.

4,000 Advertising Messages Daily

According to Gordon Hotchkiss, president of the marketing firm Enquiro, the average urban dweller is exposed to between 3,000 and 5,000 advertising messages every day. Settling on a middle number, that means that each waking hour you are presented with an ad every 14.4 seconds. (The frequency of this ad barrage has doubled in the past 30 years.)


Teresa Barrett Memorial Scholarship Fund Established

Spud Barrett Jr., founder of the Barrett Exchange National Marketing Session, has established the Teresa Barrett Memorial Scholarship Fund for worthy artists. His wife Teresa was a professional artist and a member of the Florida Tropical Weavers Guild.

At his next scheduled “Marketing Session,” scheduled November 12 - 13 in Las Vegas, Barrett has announced that any donation to the newly established fund will be accepted as one’s admission fee.

For more information on this unique trading place that uses exchange auction boards, call Spud Barrett (813) 996-5411.


New Web Site For Black Professionals

The Black Socialites launched a barter (trade) exchange on October 10, 2007 for black professional women, as well as black business leaders and college students.

For more information see www.richblackgirls.com.

Best Performing Hotel Searches On The ‘Net

A new survey of global users by 4Hoteliers.com (www.4hoteliers.com), found that meta-search engine www.hotelscombined.com delivered the best results when it came to available hotels—its service far out-performs other travel search aggregators.


New Online Advertising Auction Marketplace

An auction marketplace named www.AdBidCentral.com has recently been established to help advertisers and publishers buy & sell online ad space both in real time and in the future.

AdBidCentral’s marketplace purports to be fully transparent. Its platform handles everything from booking to transacting and reporting in one central location.


Association Of National Advertisers Breaks Attendance Record

The ANA’s recent convention, held in Phoenix, saw attendance at the conference jump 25% this year…with 1,200 attendees at the annual meeting which focused on digital marketing to the consumer. It was sold out for the first time in the organization’s 97-year history.

California Realtors Jumping Ship

The California Association of Realtors closed their annual convention in mid-October with a sobering message: it’s time to reevaluate, given the dire condition of the real estate market.

Reinforcing the angst in the state’s real estate picture was the projection by the trade group that 40% of the 500,000 licensed real estate agents in California will probably let their licenses lapse when they come up for renewal.

To read the rest of the Tuesday Report (”From The Desk of Bob Meyer” is the first segment of The Tuesday Report) see right-hand column, scroll down to “Top Resources.”

This entry was posted on Saturday, October 27th, 2007 at 11:16 am and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.