Here’s the way to buy last-minute radio advertising inventory..through a reverse auction.


Bid4Spots is an online marketplace where radio stations compete for the advertiser’s budget and the lowest price wins…basically, Bid4Spots is a weekly reverse auction where radio stations (sellers) do the bidding for the advertiser’s (buyers) budget and spots selling for the lowest cost per thousand (CPM) win.

So you have an opportunity to buy radio advertising at a fraction of the regular price.

Guaranteed local inventory in prime day-parts in all top 300 markets at substantial discounts from standard rates. There is almost always high quality, unsold inventory in any given market.

Flexibility to run ads on program formats and in markets that meet your needs - time of day, specific geographies, and program formats are all criteria you can enter.

You can begin buying high quality, last minute radio advertising inventory this week. Advertisers are spending anywhere from $1,000 to $20,000 per week.

For more information see: bid4spots

This entry was posted on Friday, November 30th, 2007 at 10:01 am and is filed under Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.