If you have been a reader of BarterNews you know that over the years we have reported on the largest corporations in the world bartering their products & services in exchange for Olympic Sponsorships. For worldwide rights the price tag approximates $40 million!

The latest powerhouse to move in this direction is Acer, the world’s third-largest personal-computer maker. They will succeed Chinese rival Lenovo Group as the Olympic Games’ computing-equipment sponsor starting in 2009. (The sponsorship could help Acer in its efforts to raise brand awareness and gain ground on Dell, the world’s second-largest PC brand after Hewlett-Packard, by unit shipment.)

Acer will supply notebook and desktop computers and monitors to the 2010 Vancouver Winter Olympics and the 2012 London Summer Games, in exchange for the Sponsorship.

The Taiwan company also said its revenue will likely increase by double-digit percentages annually beginning in 2008. Acer’s revenue is expected to exceed US$20 billion in 2008 and may increase to between US$30 billion and US$40 billion by 2012.


Entrepreneurs should model the world’s largest multi-national corporations in this regard and look for local and regional sponsorships, bartering their products & services as payment. Considering one’s variable cost to do so, it’s a much wiser business decision than writing a check for a sponsorship.


BarterNews played a major role in an Olympic trade with a Fortune 100 Corporation: BarterNewsOlympics

This entry was posted on Saturday, December 8th, 2007 at 8:55 am and is filed under Best & Brightest Barter, Big Ticket Barter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.