An extremely successful family-owned restaurant chain is Lawry’s Restaurant. (Some customers refer to the company as Lawry’s Prime Rib.) They’ve been around for eight decades with locations in Beverly Hills, Chicago, Dallas and Las Vegas. Overseas sites include Singapore, Taipei, Tokyo and, soon, Hong Kong.

They also own Five Crowns in Orange Country (CA) and the Tam O’Shanter Inn in Los Angeles.

In addition to their longevity they’ve been creative. Back in 1938, Lawry’s became the first company to introduce valet parking at restaurants, and they’re also credited with being the first to offer the “doggie bag.”

At www.lawrysonline.com you can see how the company cements strategic ties with their valued customers through their VIP Rewards—a reward points system.

One point is earned for every $1 spent at any of their restaurants. When a total of 250 points is reached the customer receives a $25 gift certificate, which can be used at any of their establishments.

Lawry’s also uses its VIP Rewards program to drive traffic to their locations when more business is desired, by offering double points during early dinner hours. Double points are also earned when dining on Monday’s, the slowest day of the week for the restaurant chain.

Any restaurant that has enjoyed success for eight decades know something about bonding with their valued customers…and should be emulated when possible.

For a special “Restaurant Report” published by BarterNews see: REPORT

This entry was posted on Tuesday, December 18th, 2007 at 4:09 pm and is filed under Restaurants. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.