Zillow.com has launched “EZ Ads” among other features to attract user-generated content to its real estate site, increase visitation, and generate revenue. Zillow’s do-it-yourself ad capability allows anyone to create an ad and then purchase space locally by geography or ZIP code.

Another buzz-worthy addition to the site is a question-and-answer function that allows anyone to pose a question and view answers from anyone who chooses to respond. Visitors can then rate answers as “helpful” or “not helpful,” and each contribution links back to a user’s profile page–telling visitors, for example, if the question was answered by a local agent, or if the contributor frequently answers questions within the Zillow community.

To view the Zillow site see: ZILLOW

For more articles on real estate and barter, see: REALESTATE

This entry was posted on Wednesday, December 26th, 2007 at 2:33 pm and is filed under Real Estate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.