Why Cable TV Advertising Can Work For Your LOCAL Business
January 11th, 2008 · by Bob Meyer · 2 CommentsI came across some very educational material every small business owner should be aware of because you can learn about cable advertising in your local market from a new service that makes it economical to use local TV.
The link below will take you to a page where you will be asked for your name, phone number and email. Once filled out you will receive from Spot Runner (the service mentioned in opening line) a PDF on Television Advertising 101, where you will learn:
1) How TV advertising works
2) Why TV can work for your business
3) The basics of building an effective television campaign
From my perspective this is a good exchange, providing your name, email, etc. for such knowledge.
More on Spor Runner: Headquartered in Los Angeles, Spot Runner is the first Internet-based ad agency that makes it easy and affordable for local businesses to advertise on TV. With Spot Runner’s unique approach to commercial production, media planning and media buying services, local businesses now have access to a powerful marketing tool that was previously out of their reach.
Advertisers can choose from a comprehensive library of professionally produced ads which can be viewed, purchased and personalized in a simple process online. With its proprietary media planning engine, Spot Runner also creates customized media plans by using some basic information entered by the advertiser, such as their industry, target demographics and budget.
The entire process, which can traditionally take months and hundreds of thousands of dollars, now takes just days and at a fraction of the cost. Spot Runner manages each account by securing the ad buy, placing and tracking the ads, and analyzing viewership and demographic information. All of it is available online - a simple mouse click away.
Here’s the link if you are interested in the information: SportRunner
This entry was posted on Friday, January 11th, 2008 at 9:47 am and is filed under Top Resources, Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
January 14th, 2008 at 2:56 pm
Interesting article. One thing that should be mentioned, is that, Spotrunner uses templates. Customers must pick a generic template from a list and can only upload their logo, contact info and maybe a tagline.
Your competitor, if also using spotrunner, could be using the exact same template as you — but in a different market! If your business targets customers who travel between those different markets, then what will the customers think? They’ll be confused.
Also it is cheap because they probably don’t get you advertising on broadcast television — just cable. Broadcast markets cover larger areas and, in big cities, are much more expensive. A 30 second spot in NYC would be too expensive for a small business to afford. It would be hundreds of dollars.
Many people think that TV advertising will build their brand. However many small business owners will be disappointed after spending thousands and thousands of dollars on a campaign and only find a small increase in sales. Companies like Spotrunner have no way of measuring the success or failure of a marketing campaign. In the TV advertising industry it is a nearly impossible task to know if one lead came from TV versus another medium.
January 14th, 2008 at 3:19 pm
Nick…Thanks for your input.