http://barternewsblog.com/2008/01/11/why-tv-advertising-can-work-for-your-local-business/ Up to date information on what's happening in the barter world. Fri, 21 Nov 2008 14:35:57 +0000 http://wordpress.org/?v=2.1.3 http://barternewsblog.com/2008/01/11/why-tv-advertising-can-work-for-your-local-business/#comment-1794 Nick Mon, 14 Jan 2008 22:56:13 +0000 http://barternewsblog.com/2008/01/11/why-tv-advertising-can-work-for-your-local-business/#comment-1794 Interesting article. One thing that should be mentioned, is that, Spotrunner uses templates. Customers must pick a generic template from a list and can only upload their logo, contact info and maybe a tagline. <br /> Your competitor, if also using spotrunner, could be using the exact same template as you --- but in a different market! If your business targets customers who travel between those different markets, then what will the customers think? They'll be confused. <br /> Also it is cheap because they probably don't get you advertising on broadcast television --- just cable. Broadcast markets cover larger areas and, in big cities, are much more expensive. A 30 second spot in NYC would be too expensive for a small business to afford. It would be hundreds of dollars. <br /> Many people think that TV advertising will build their brand. However many small business owners will be disappointed after spending thousands and thousands of dollars on a campaign and only find a small increase in sales. Companies like Spotrunner have no way of measuring the success or failure of a marketing campaign. In the TV advertising industry it is a nearly impossible task to know if one lead came from TV versus another medium. Interesting article. One thing that should be mentioned, is that, Spotrunner uses templates. Customers must pick a generic template from a list and can only upload their logo, contact info and maybe a tagline.

Your competitor, if also using spotrunner, could be using the exact same template as you — but in a different market! If your business targets customers who travel between those different markets, then what will the customers think? They’ll be confused.

Also it is cheap because they probably don’t get you advertising on broadcast television — just cable. Broadcast markets cover larger areas and, in big cities, are much more expensive. A 30 second spot in NYC would be too expensive for a small business to afford. It would be hundreds of dollars.

Many people think that TV advertising will build their brand. However many small business owners will be disappointed after spending thousands and thousands of dollars on a campaign and only find a small increase in sales. Companies like Spotrunner have no way of measuring the success or failure of a marketing campaign. In the TV advertising industry it is a nearly impossible task to know if one lead came from TV versus another medium.

]]> http://barternewsblog.com/2008/01/11/why-tv-advertising-can-work-for-your-local-business/#comment-1795 Bob Meyer Mon, 14 Jan 2008 23:19:15 +0000 http://barternewsblog.com/2008/01/11/why-tv-advertising-can-work-for-your-local-business/#comment-1795 Nick...Thanks for your input. Nick…Thanks for your input.

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