Is running local ads on radio and cable TV as effective as the sponsorship of a golf tournament–giving away caps and shirts, a logo on the program, having signs placed around the golf course during the tournament?

See why golf tournament sponsorship offers a better return than traditional media placements.
GOLF

A savvy sponsor will seek out the services of a barter company to lessen the acquisition costs for many of the items needed in the sponsorship.

For marketing ideas see: Marketing

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