An excellent article on gift cards from CFO (Chief Financial Officer) magazine’s website shows how unused gift cards can boost company income.

One example, Ruth’s Chris, a popular chain of steakhouses, said last summer that it expected to gain an added $2.2 million in operating income this year thanks to unredeemed gift cards.
That, along with growing revenues, helped spur a 33.8 percent increase in operating profits.

To read the CFO article see: CARDS

States laws vary on how unredeemed gift cards are handled. BarterNews had an expert’s opinion on the subject, see: EXPERT

This entry was posted on Wednesday, January 16th, 2008 at 4:59 pm and is filed under Marketing, Purchasing & Financing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.