When is comes to succeeding in today’s
business world, it’s not how much you know, it’s how much you
know ABOUT YOUR NICHE. In her newly launched book, “Riches In
Niches: How to Make It BIG in a Small Market”, veteran business
expert Susan Friedmann teaches entrepreneurs and business owners
that transforming from being a generalist to a specialist can
mean the difference between business success & business
struggle.

Friedmann’s trademarked term “nichepreneur”, meaning one who is
positioned as a specialized expert in a given industry or
business. She says the niche marketplace is here to stay -
and it’s a phenomenon that’s showing up in every industry, from
manufacturing to high finance and beyond.

“There is a problem of sameness in the marketplace,” says
Friedmann. “Consumers are unable to differentiate between one
service professional and the next. Overwhelmed by the sheer
numbers of providers in the market, they begin to view the
services of skilled professionals as a commodity — and once
something becomes a commodity, the only way to differentiate
yourself is by price.”

This 298-page advice-laden “Riches In Niches” is a quick,
informational read that provides hands-on, practical tips to
getting rich from your niche. In researching the book, Friedman
conducted extensive interviews with some of the most successful
nichepreneurs in the world. Each chapter begins with a brief
profile and advice from a successful nichepreneur and each
chapter concludes with Susan’s Speedy Summary to highlight how
new nichepreneurs can benefit most from the information.

Readers will also learn:

* The benefits of being a nichepreneur include greater
profitability, an ability to offer better quality service more
efficiently, and the chance to pursue those topics that really
spark an individual’s passion.

* The GEL Formula: Friedmann’s proven technique that shows
entrepreneurs how to find the professional niche that makes the
best use of their skills while yielding maximum profit.

* The Seven Secret Success Strategies nichepreneurs need to know
to create, claim, and benefit from their Expert Identity.

“Riches in Niches: How to Make It BIG in a Small Market” sells
for $21.99 and is available at: NICHES or on
www.Amazon.com

Want to become an expert in the barter niche, see: FastStart

This entry was posted on Monday, January 21st, 2008 at 11:49 am and is filed under Marketing, Purchasing & Financing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.