Small business owners and entrepreneurs are usually undercapitalized when they open their doors. That’s why the using barter to stretch one’s cash is so important. Another strategy highly recommended is to avail yourself to as much education as possible on the art of bootstrapping.

Janis Pettit, a small business expert with 19 years of experience offers some good advice on outsourcing, sales, marketing and branding. See: PETTIT

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