From the barter desk of Bob Meyer…01/29/08


Bartercard & BBX Working With New Australian Business Directory

Clickfind (www.clickfind.com.au), launched in late 2007, is a search engine and business directory that lists genuine Australian businesses. Every business listing on Clickfind must provide an ABN number.

Clickfind is Australian-owned and is based in Brisbane. The firm is a member of the Australian barter exchanges Bartercard and BBX.

For more information go to www.bartercard.clickfind.com.au or www.BBX.clickfind.com.au.

China’s Growth Impressive

China’s Gross Domestic Product (GDP) rose to 24.7 trillion yuan ($3.4 trillion) in 2007, from 22.1 trillion yuan ($3.1 trillion) in 2006. The U.S. GDP for 2007 was $13 trillion.

Restaurant Trends To Expect In 2008

The snack attack—Restaurants are hoping that small portions, big flavors, and low prices will lure in hungry snackers. Mini burgers and wraps caught on late in 2007. From fast food to fine dining, restaurants may soon compete to create the fastest and most filling snacks.

Fine fast food—Fast food is going gourmet. Popular celebrity chefs are branching out with convenient, fast, casual restaurants that promise high quality food, fine cooking and bold flavors…all on a 30-minute lunch break. Bobby Flay, Rick Bayless, and Wolfgang Puck have invested in fast casual operations, bringing their unique culinary flairs to the masses. Expect more celebrity chefs to get in the mix this year.


Consumers Seek Information In Many Places Outside of TV

According to the BIGresearch latest Simultaneous Media Survey, the only way for people to keep up with the deluge of media options is to multitask with other media. Specifically, says Gary Drenik, President of BIGresearch, “TV’s influence on consumers to purchase products declined, whereas new media options such as web radio, satellite radio, instant messaging, and blogging all increased.

“Consumers seem to be seeking information from digital platforms while TV has traditionally been viewed as a brand building medium, which isn’t providing the requisite information.”

Media that can target, be timely, and deliver value to consumers, such as coupons/direct mail, radio, yellow pages, newspapers and newspaper inserts, all increased in influence-to-purchase as consumers are looking to stretch budgets in a slowing economy.

Our Changing World

On Super Sunday something else will kick off besides Super Bowl XLII…the world’s largest focus-group study on television advertising, courtesy of a burgeoning online social network being propagated by consumer research giant Nielsen Company.

When the New England Patriots and the New York Giants take the field, tens-of-thousands of online users will take to their computer screens to rate the TV commercials running during the coverage of the game. It will be the first commercialized use of Hey! Nielsen, the online social community launched last summer with a goal of creating a new method for measuring social buzz and interaction around brands, media, entertainment, and sports properties.

The column “From The Desk of Bob Meyer” is the first section of The Tuesday Barter Report, to read the entire report see: TUESDAY

This entry was posted on Tuesday, January 29th, 2008 at 6:54 am and is filed under From the Desk of Bob Meyer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.