It doesn’t matter how big and powerful you are, the message is the same—you must stay abreast of change, or you’ll be toast. That’s the conclusion four of the largest U.S. newspaper publishers have (believe), as they’re teaming up to create an online ad-sales network. (The four include Gannett Co., Hearst Corp., The New York Times Co. and Tribune Co.)

The Los Angeles Times, owned by the Tribune Co., for example, had fallen “woefully behind” in the shift to online journalism, indicated by the drop in revenues. Automotive print advertising at the paper was $102 million three years ago. Last year it was $55 million.

The four aforementioned newspaper publishers now understand that they can’t hide or ignore smart competitors such as Google and Craigslist, as they’re taking readers and advertisers from them.

To beat these giants, the papers are setting up a network as a stand-alone company called quadrantOne. It will allow national advertisers to buy space on certain of the Web sites operated by their newspapers in a bid to capture new sales as revenue at their print editions evaporates.

Over the last 30 years one of the many changes taking place worldwide is the embracement of barter. Technology is the driver which enables trading through large networks to effectively take place. When your competitors are intelligently using it they become a more formidable foe.

Don’t wait around to learn (as much as you can) about this diverse business tool. Learning all of the ‘in’s’ and “out’s” of barter is strongly suggested. If you have a question email me, it’s found under the photo…or see the BarterNews website for thousands of articles on the sublect: BarterNews

This entry was posted on Sunday, February 17th, 2008 at 6:15 am and is filed under Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.