If someone uses hardball tactics during your barter negotiations, the worst thing that you can do is to react positively or negatively.

If you react positively, you will simply get more of the same hardball behavior. On the other hand, if you react negatively by (more…)

The following is a small sampling of 50 of the best sales and marketing principles:

1) Marketing communications programs must have measurable objectives.

2) Never develop a marketing communications program in the vacuum of one person’s brain. You get Arthur Fiedler symphony performances when you brainstorm with input from your key people, especially the salespeople.

3) Make sure you communicate in terms of benefits that (more…)

Without a marketing plan you’re firing shotguns in the air in hopes of hitting something before you run out of ammunition. If you’re not spending as much as half of your time on marketing, you’ll never gain the full share of your target (more…)

We looked back a decade into the BarterNews archives and came up with these creative ways barter has been used in the marketplace…

• Perot Systems Corp., the closely held computer-services company started by Ross Perot (he owns 40% stake in the company), has bartered with its largest client, (more…)

Periodically, we look at the power of compound interest— “the most powerful force in the universe,” according to a cocktail quip once made by Albert Einstein.

Maybe he wasn’t joking…because if you’ve put a few dollars away every month for a newborn, and that child’s now nine-years-old, its grown to about $4,000. Money able to earn an average stock market return of 10% annually will grow dramatically…

• In nine years, at age 18, the amount will have almost quadrupled (more…)

The business book, Enterprise One To One by Don Peppers and Martha Rogers, looks at a new business philosophy—instead of selling one product at a time to as many customers as possible, the goal of the one-to-one marketer is to sell one customer as many products as possible, over the lifetime of that customer’s (more…)

We revealed the announcement made on the upcoming IRTA convention that was eagerly looked forward to by many in the industry because of its location—Cancun, Mexico.

There was an article relating the recent convention of the ITEX organization, staged in Denver, which drew as many attendees as the industry’s national conventions. (By 1990, ITEX had grown to be the largest barter company in the U.S.)

We had several stories covering radio. Among them was one that disclosed how executives obtained key man insurance in exchange for unsold time. Another explained how radio stations look at trade; it was authored by Scott Marcus, former station V.P. and general manager of Select Media Services. Additionally, we reported how Chicago Barter Corp. was moving forward with the establishment of a media agency, specializing in broadcast creative services on (more…)

Knowledge, awareness and action are how profits are generated. We have fifty-seven (57) stories here on our blog for you.

Stories like these:

Real estate sellers are using websites to barter homes…

Viewing real estate as (more…)

“Your success is unrelated to your educational background…”

—Brian Tracy

Brian Tracy’s one-hour video tape, Success Secrets of Self-Made Millionaires, describes 21 principles that put one’s life into focus and itching for action. Drawing on numerous polls and surveys of self-made millionaires, he declares that your success is unrelated to your educational background, your grades, or even your intelligence. (Most self-made millionaires are (more…)

“Keep in mind that a dollar saved is worth more than a dollar earned.”

Top tax attorneys tell their business-owner clients that tax awareness may be the most important business skill they can acquire.

Here’s why a tax dollar saved is worth (more…)