American Honda Motor Co. has inked a three-year deal with PGA National Resort & Spa, which named Honda the official vehicle of the resort. It looks to me like a classic barter deal, the resort provides marketing, advertising and promotional support in exchange for the use of Honda vehicles.

The Palm Beach, Fla.-based resort, which hosted the Honda Classic golf tournament in 2007, will now feature Honda vehicles on display as shuttle vehicles, for limited test-drives and as a perk for staying in the “Honda Suite.”

he deal also includes consumer-based promotions, advertising on in-room TV channels and renaming of select resort venues. This includes the new outdoor pavilion (now called the “Honda Pavilion”), which overlooks the 18th hole of the championship course.

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This entry was posted on Friday, March 7th, 2008 at 7:10 am and is filed under From The Street. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.