Mike Gershman, the author of Smarter Barter, follows up last issue’s interview with a most provocative article, “Only Suckers Pay Cash For Broadcast Advertising!” You won’t want to miss his insights and startling conclusions.

Have you ever taken a three-week vacation on barter? Our two adventuresome staff members take off on a fascinating journey from Southern California all the way up the beautiful coast to one of the most fascinating cities in the world, Vancouver, Canada. As you read this article you’ll not only be amazed at what they found along the way in the way of restaurants and accommodations, you will wish you were there! (Or maybe you will want to duplicate their effort after reading of their fantastic bartered journey.)

In this issue, Trader Drew gives you the skinny on what he believes is necessary to become a reciprocal trade broker, such as how to find deals and work as an independent broker.

Our cover story centered on an interview with the founder and CEO of ITEX, Terry Neal. You’ll read about his remarkable odyssey into barter; how he planned and then propelled ITEX nationwide as well as into foreign countries.

The first Inter-City trade exchange system for barter company owners (where they use a uniform currency to trade with one another) came into existence in 1985. We have the full story on how and why it was created.

Susan Groenwald, one of the industry’s stalwarts, put together her thoughts on the “nuts and bolts” of trade purchasing. See why a company’s purchasing agent is the hero of a successful barter program. Also included within the story is a Trade Purchase Request form.

Hotel and motel owners will find our story on “How to Market Your Hotel, Motel Or Resort Property At The Lowest Cost” most worthwhile, and profitable.

One of our more out-of-the-box articles was authored by a Pittsburgh barter company owner, Linda Dickerson. Much research went into her written account titled, “Countertrade Assumes A New Domestic Dimension.”

Have you checked our BarterNews.com for all of the latest information on this profitable way of doing business: Barter

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