The race to deliver more targeted television ads to consumers is on, and now cable companies have pledged $150 million to build a national service that can sell targeted advertising across all six cable systems.

The partnership, Project Canoe, will allow cable companies to better target ads and further open the broadcast marketplace to small and medium sized businesses. In response to the recent cable partnership, AditAll has announced the launch of a service to create and distribute video ads on television. (Through Google TV Ads, AditAll community members can distribute ads across numerous television networks.)

AditAll is the developer of an internet-based, patent pending platform for the creation, customization and distribution of video ads and commercials. This first of its kind service gives businesses the ability to create video ads at a cost significantly lower than traditional production methods. Average costs for an AditAll video ad range from $300 to $700, including all broadcast rights. This does not include distribution costs, which vary depending on reach, frequency and distribution channel.

“We have created a marketplace that allows people from anywhere in the world to create and upload content advertisers can use for building their brands. We’ve now added the ability to create ads for television that is easy to use and creates real value for small and medium sized businesses,” said Avraham Kadar, M.D., Founder and CEO of AditAll. “This disruptive and revolutionary technology has the potential to change the current structure of the advertising business. AditAll gives small and medium sized businesses the tools needed to create and deliver ad campaigns just like the ‘big guys.’”

Creating an ad for broadcast distribution is simple. An advertiser selects a video clip for customization from AditAll’s extensive catalog of video assets and adds soundtracks, audio, narration and graphics. Payment and rights documentation are completed and the video is downloaded or routed through AditAll’s distribution system.

For more information on AditAll: AditAll

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This entry was posted on Thursday, March 13th, 2008 at 11:00 am and is filed under Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.