Our cover story was with Karel van Haeften of International Vacation Promotions and former publisher of The Rare Earth Report, a newsletter which reported on exotic properties around the world. When van Haeften moved on from real estate, he began a new business…creating “certs.” These were certificates that could be used for a 2-night stay at a time-share resort.

He sold and bartered the “certs” to companies that offered high ticket products or services. These firms would then use the “certs” as an incentive to generate traffic for their sales presentations. This fascinating interview illustrated how he utilized barter to build his business.

“The Future of Barter” was the title of Michael Gershman’s article in this issue. As the author of Smarter Barter, he provided us with an exclusive 8-page reprint from a chapter in this excellent book.

Harold Rice, a consultant to many trade exchanges, wrote about how media companies should handle their barter transactions, inasmuch as they are deemed “third-party record keepers” when trading their product in sufficient quantity. And you’ll find CPA Richard Hickok’s article titled, “A Look At How Corporate Barter Companies Can Help Your Corporation.”

We also reported on Les French, who in 1988 took over the Inter-City Trading Network, a group of barter companies that traded among themselves using a common currency to conduct business. Another story was about Steve Webster of Rochester Trade Exchange (now known as Alliance Barter), who was instrumental in bringing accreditation to the barter industry. Plus Dottie Walters, known throughout the professional speaking arena, authored “Dynamic Speakers Are Traders Too!”

For our countertrade readers, Kenton Elderkin, the countertrade manager for Polaroid Corporation, wrote about “Countertrade’s Impact On The U.S. Domestic Barter Industry.” And C.G. Alex, a professor at Georgia State University, covered “The American Way To Countertrade,” complete with a strategic process chart for countertrade deals.

This issue, and every other issue ever published by BarterNews is now available in a digital form:
DIGITAL

Read the Tuesday Barter Report to stay abreast of what’s happening in the barter industry:
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