When you get depressed and feel like things are never going to turn around, it’s natural to want to hide out and mope. But sitting in your office feeling sorry for yourself only makes things worse, according to word-of-mouth expert David Dworski.

(Dworski is a former literary agent and entertainment industry executive.)

One great way to boost your business is to get out and say “hello” to 100 people a week. Entrepreneurs all have a mouth, said Dworski. He urges business owners to explain what they do, rather than what they are.

For example, a child psychologist should tell people he is a “friend finder,” not a therapist. An accountant tells people he has a “passion for numbers and solving problems.”

No matter what you do, if you don’t feel excited about your work, how can you expect anyone to want to buy something from you or hire you?

“You have to start spreading the word about the good work you do.” Remember, “in marketing, the cardinal sin is being dull.

Can you see the benefits of bartering?
Bartering

This entry was posted on Monday, March 24th, 2008 at 6:58 am and is filed under From the Desk of Bob Meyer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.