A couple of months ago I received an email from the president of a company which said…”We are an importer that primarily sells to the mail order catalog industry. We often have from 500 to 50,000 of various housewares and gift items left when one of our catalog customers discontinue running it.

“I have enjoyed reading the Tuesday Barter Report and figured if there is anyone that could give us some direction regarding barter, you would be the man. We need room in our LA warehouse and have many trailer loads we have to move asap.”

A similar story: The president of Children’s Wear Digest, Philip Klaus, Jr., when interviewed in Catalog Age, several years ago divulged that one of the major problems faced when selling merchandise via catalog is overstocking.

“One of the toughest parts of the business is managing the inventory. We are always weighing the increase in inventory with its potentially higher sales, versus the risks of overstocks and mark-downs.”

He went on to explain that less than 15% of the items are repeated in each successive catalog. And after 18 months only four items remained from the first 148 items in the original edition.

With $65 billion worth of products sold each year through the nation’s 9,000 mail order catalogs, barter is one of the intelligent ways that visionary major catalogers move their excess merchandise.

Isn’t learning more about barter worth considering when you read stories such as these?
BARTER

We have twenty-two additional stories in our “Big Ticket Barter” Section…
BIG

Now you can read every issue of BarterNews online in digital format…
DIGITAL

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