According to a survey of 9,000 consumers (by Service Industry Research Systems for Oak Brook, IL-based R.R. Donnelley & Sons), 76% of buyers make “where to shop and purchase” decisions at least partly on emotional, rather than purely logical, factors.

Succinctly, emotional retailing (appeal to a sense of fun and excitement) is a concept that will drive the actions of buyers, and therefore increase your sales!

It’s the way your retail store can battle the threat of the huge discounters, as well as the electronic retailing movement.

Target audiences include:

Baby boomers—The most emotionally driven group, and are particularly drawn to fun and excitement.
Older (Seniors) people—Most concerned about stress reduction, and appreciate services like pick-up and free deliveries.
Upper income households—Safety and family welfare are crucial to these people, making a cause-related marketing promotion a natural.

To stretch your marketing dollars check with your local barter company for advertising and promotional assistance. For barter companies around the USA and the globe, see “Top Resources,” right-hand column.

Do you feel the power of barter? Think barter and grow richer!
RICHER

Build your wealth by bartering at every opportunity…
WEALTH

This entry was posted on Friday, March 28th, 2008 at 12:54 pm and is filed under Marketing, Purchasing & Financing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.