The business book, Enterprise One To One by Don Peppers and Martha Rogers, looks at a new business philosophy—instead of selling one product at a time to as many customers as possible, the goal of the one-to-one marketer is to sell one customer as many products as possible, over the lifetime of that customer’s patronage.

The authors argue that mass marketing was an industrial-age approach to selling finished goods. In this new information age, mass customization and individualized communications are economical.

While a trade exchange is a good example of a one-to-one marketer trying to find products and services for that customer, it’s very likely—when you stop to think about it—that your company can operate along the same lines.

For example, printers have historically believed that it was necessary to specialize in order to offer the best quality, price and service.
Today, as presses become more controllable and predictable, the need for manufacturing specialization is reduced.

And as digitalization increases, it makes increasing sense for print buyers to deal with a single supplier which can take any and all of their digital files, and output them as required—whether for print or non-print media such as web pages on the Internet.

How Many Of These Marketing Methods Are You Using?

Marketing is everything you do to promote your business…from the moment you conceive of it to the point which your customers buy your product or service and begin to patronize your business on a regular basis.

Use your trade exchange to obtain many of the following to build your business.

v Canvassing
v Personal letters
v Telephone marketing
v Circulars and brochures
v Signs on bulletin boards
v Classified ads
v Outdoor signs
v Phone book advertisements
v Newspapers
v Magazines
v Radio
v Television
v Billboards
v Direct mailing

v Internet
v Business cards
v Advertising specialties
v Samples
v Seminars
v Demonstrations
v Sponsoring events
v Trade show exhibits
v Using searchlights
v T-shirt ads

Wouldn’t it be great to build extra wealth through the use of barter!
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This entry was posted on Sunday, March 30th, 2008 at 5:06 am and is filed under Marketing, Purchasing & Financing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.