Could you increase your bartering efforts to increase your cash flow (bring in) another $100 or more in every single month? Doesn’t sound too hard does it? In fact it’s such a puny goal that it probably doesn’t even inspire you!

But when you look at what an extra $100 will do for the building of financial security and your peace of mind, it may suddenly get you moving. Here’s what I mean…

Take the $100 and (more…)

BarterNews has had several articles devoted to the use of barter during the game of games–The Worldwide Olympics held every other year, alternating between “Summer Games” and the “Winter Games.”

Almost a billion dollars worth of goods and services will be bartered with “In-Kind” payments for Olympic Sponsorships today. Here’s the (more…)

Our cover story was with Matt O’Hayer, the president and CEO of Austin-based Barter Exchange Inc. (BEI). The young and tenacious 34-year-old Texan was one of the drivers of the commercial barter industry back in 1990 when we conducted the interview. BEI was ranked in 1988 as one of the top 500 privately-held companies in the nation by Inc. magazine.

O’Hayer, to his credit, was one of the most adamant people in the industry who stressed the importance of instituting solid barter accounting standards, focusing on the value of a zero-based and balanced system.

As we approached a new decade BarterNews talked with industry leaders for their take on the future. Commenting on (more…)

According to a survey of 9,000 consumers (by Service Industry Research Systems for Oak Brook, IL-based R.R. Donnelley & Sons), 76% of buyers make “where to shop and purchase” decisions at least partly on emotional, rather than purely logical, factors.

Succinctly, emotional retailing (appeal to a sense of fun and excitement) is a concept that will drive the actions of buyers, and therefore increase your sales!

It’s the way your (more…)

If you have a product you’re distributing through retail outlets you have, potentially, the largest advertising medium of all—advertising printed on the carton, label, or packing slips of the products themselves. And best of all, it costs almost nothing!

Direct response advertising using this medium can be a gold-mine of extra revenue—if you don’t have a product you can sell on your “space,” or barter that space to someone who does!


Here’s a couple of examples (more…)

Western Sizzlin Corporation (Nasdaq: WEST) announced today that it has extended the expiration date of its exchange offer for up to 2,700,000 shares of ITEX Corporation (OTC Bulletin Board: ITEX). The offer, which was scheduled to expire at 5:00 p.m. , New York City time, on Wednesday, March 26, 2008, has been extended until 5:00 p.m., New York City time, on Wednesday, April 30, 2008, unless extended. As of the close of business on March 26, 2008, approximately 905,309 shares of ITEX common stock had been tendered thus far (more…)

Peter Drucker, the revered management thinker, said the most effective way to manage change is to create it. One cannot manage change, one can only be ahead of it.

Drucker concluded that the only way to survive in periods of rapid change is to recognize this fact and view change as an opportunity.

A change leader looks for change, knows how to find the right changes, and knows how to make them effective both outside the organization and (more…)

Employee attitudes, rather than cash flow or process technology, most affect a company’s competitiveness, says the Stanford Business School Magazine. The following techniques will get employees to devote their hearts and minds to your company:

Start, but don’t end with (more…)

Do you know that the richest and most successful people and companies in the world barter?

On our blog we have 139 stories of how they do so…concrete examples of how the “Best & Brightest” are bartering. You will read about trading for equity…super-successful barter leverage…billion dollar deals…and how companies of every size and complexity are using their “barter currency” to expand operations!

Nearly every one of the 139 stories will generate stimulating ideas. You will see the significance of an expanding barter marketplace and the incredible future as this expansion (more…)

Contents in the March 25, 2008 Tuesday Barter Report, published by BarterNews magazine, include the following (more…)