From the barter desk of Bob Meyer…04/15/2008

Ralph Lauren Barters To Become Official Olympic Team Outfitter

Ralph Lauren’s clothing line Polo has signed a contract with the U.S. Olympic Committee to provide outfits for the 1,500 American athletes to be worn at the Opening and Closing Ceremonies, as well as other attire (wardrobes) to wear in the Olympic Village. Polo will be supplying their products as an in-kind payment for the Olympic sponsorship.

The Olympic deal will translate into millions in sales of Olympics-branded products that will be carried at Polo boutiques in the U.S. and on the company’s web site starting in mid-July. Department stores will also carry the clothes with 10% of the sales from the Olympics-branded products going to the USOC as royalty payments.

Goldman Sachs CEO Looks At U.S. Economy

Lloyd C. Blankfein, CEO of investment bank Goldman Sachs, believes the economy is in a recession, and won’t return to growth until the end of the year. He typified the economy as the worst in 55 years. On the upside he thinks the credit crisis, which has been hobbling investment banks for nearly a year, is 75% along toward a recovery.

Bartering DVDs & Video Games

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Ad Agencies Cutting Expenses

Concerns about the economy have some ad agencies and media-buying services doing a bit of belt-tightening. Actions taken include slowing the pace of hiring to keeping tight controls on salaries, and trimming various expenses such as not sending staff to award shows.

Advertising agencies have reported that many marketers (their clients) are frozen in fear.

Current U.S. Listing Information…
Exchange Enterprises
919-7 Stratford Avenue
Stratford, CT 06615
Ph: (203) 386-9466
Fax: (203) 386-9913
E-mail: eetrade@snet.net
www.exchangeenterprisesltd.com

The column “From The Desk of Bob Meyer” is the first section of the Tuesday Barter Report. To read the entire report see: TUESDAY

This entry was posted on Tuesday, April 15th, 2008 at 2:19 am and is filed under From the Desk of Bob Meyer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.