Richard Branson, the flamboyant English showman and Europe’s best-known entrepreneur has built an empire of more than 200 companies. Billionaire Branson unquestionably harnessed a barter strategy that enabled him to launch a myriad of businesses with minimal investment.

He calls it “branded venture capital.” Essentially, he agrees to manage a new venture and puts up the Virgin name–usually in a bartered exchange for a controlling interest–while his wealthy partners put up most of the cash!

This barter strategy has helped Branson rapidly expand his brand name visibility around the world.

You can utilize the same strategies as Branson…here’s how:
FAST

What’s happening in the barter world? Read the Tuesday Barter Report:
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This entry was posted on Thursday, April 17th, 2008 at 7:24 am and is filed under Best & Brightest Barter, Marketing, Purchasing & Financing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.