Michael Bloomberg, the founder of Bloomberg News, a New York financial news and information provider, has been pushing his $1,225-a-month data terminal to the financial industry for almost two decades.

Today he’s fabulously successful and wealthy (reportedly worth close to $20 billion–the value of his 76% stake in the privately held Bloomberg empire), and the mayor of New York City.

Bloomberg candidly admits that it was his pro-active use of barter in his early days that enabled him to reach the financial pinnacle of success.

He did so by feeding newspapers and magazines his data and news, in exchange for publicity. Every news outlet that used a story acknowledged and credited Bloomberg. Consequently, his name appeared everywhere–because of the barter arrangement.

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This entry was posted on Friday, April 18th, 2008 at 7:57 am and is filed under Best & Brightest Barter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.