Our cover story in this 1994 edition focused on the nation’s first television program dedicated to barter. Filmed in Manhattan’s Metro Studios, all of the production was handled on barter…from the construction of the studio set and stage, to the filming of the programs. Plus the professional efforts of the host/moderator, producer, director, makeup artists, as well as limos, hotels, and meals for the guests were obtained with trade dollars.

Then we took a close look at incoming NATE president Jack Schacht, and his rousing banquet address to the 110 convention attendees in the Bahamas. We reprinted his inspiring speech which he titled, “Catch the Fire.”

Another stimulating story is the one outlining how a 7,800 square-foot lake front villa was built using trade. Hear from the trader who exclaimed that his trading vendors were more visionary and accommodating than the vendors outside the barter fraternity.

In our “The Best and the Brightest” section, we disclosed how Peter Ueberroth bartered for an additional $75 million in services when he was the executive director of the 1984 Olympic Games in Los Angeles.

Other personalities in this issue who embraced barter to further their wealth included: Mickey Rooney, Michael Jordan, Victoria Jackson, and Bruce McNall—owner of both the Los Angeles Kings hockey team and the Hollywood Park Racetrack.

Additionally, we revealed how Sydney Lewis and his wife Frances bartered a number of products to struggling artists (before the artists had built their reputations) in return for original art. The Lewises founded Best Products Co., the country’s second-largest discount cataloger…these trades enabled them to build a corporate art collection worth millions!

The second cover story was a very intriguing one. We flew to the mile-high city of Denver where we interviewed Gary Graham, the founder and president of First Capital Financial Services Corporation. The Colorado-based investment banking firm, according to Graham, was the first in the securities business to specialize in “non-conventional financing” when servicing their clients.

There was a special 7-page article devoted to Britain’s corporate barter industry. It included a report on the first European IRTA meeting on March 6, 1994, which focused on uniting barter networks in Europe.

We also reported on the new Financial Accounting Standards Board ruling regarding the accounting of barter transactions involving corporate barter credits. (FASB Issue No. 93-11.)

Our countertrade section discussed how the National Federation of Coffee Growers used barter to gain sponsorship of the Goodwill Games. And we finished up with a 5-page piece on “Legal Aspects Of Doing Business In China.”

This issue and all back issues of BarterNews are now in digital format:
DIGITAL

Get serious about your bartering endeavors, a blue print is ready for you:
FS

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