Which firms would you rather compete against? Those with no ad budgets, or those that spend excessively to create new business? The answer to this question is rather obvious, isn’t it.

Sometimes we get so caught up in running our company, we forget the importance of new customer development.

Always remember: we’re in the customer development business.

There aren’t many, if any, problems that can’t be solved through increased sales. One must constantly seek to widen the customer base. And the most effective way to do so is by informing everyone who can do business with your firm that they should.

The quickest way of getting this information to the largest universe (number of prospects) is by advertising. The quantity of calls your sales staff can make in any one day or week is limited. The quantity of advertising sales messages in an effective program is unlimited.

Therefore, don’t regard advertising as just a “cost”—because it’s more. It’s an investment in your company, and done property can move your firm into a dominant position in your marketplace. Effective advertising is not goodwill advertising, but advertising to create new business.

Which would you rather compete against…firms with little or no ad budget, or firms that spend excessively to create new business? The answer is obvious. With an effective ad campaign you can make your company one that others can’t compete against.

Call you trade broker today and leverage your ad budget through the use of trade dollars. Advertising in many forms is available through your exchange.

For a list of trade exchanges in the USA see:
USA

For a list of global trade exchanges (exchanges outside the USA) see:
GLOBAL

This entry was posted on Friday, May 9th, 2008 at 1:57 pm and is filed under From the Desk of Bob Meyer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.