Our cover story and interview was with the legendary race car driver, designer, promoter and TV personality, Andy Granatelli—an active trader for decades!

The world’s largest time-share developer shared a most revealing look at how they generate huge bottomline savings, by bartering yet-to-be-sold inventory for needed products and services! You’ll see how they set up barter arrangements with 70 different vendors, and how they’ve developed a “barter mindset.”

The Corporate Barter Section had a story on a dynamic woman—Margaret Carroll, VP of financial operations—at Hachette Filipacchi magazines, the world’s top publisher. Margaret handled all of their barter efforts, trading millions-of-dollars worth of magazine space to offset company expenses.

Art Wagner, president of Active International, gave us his insights on how major corporations utilize barter to attain valuable asset recovery. We had the fascinating story on how a Texas utility traded 9 million pounds of bricks; and looked at another industry that’s aware of the power of barter, “Meeting Planners Use Barter As A Tool To Save Money.”

In our Countertrade Section, Dan West, president of the American Countertrade Association, wrote a terrific article on how countertrade can provide marketing innovations.

This issue and all back issues of BarterNews are now available in digital format…
DIGITAL

Use barter in your business: BARTER

[tags] BarterNews Issues, BarterNews Digital Format, BarterNews, barter, small business,
entrepreneurs, direct barter, indirect barter, business-to-business barter, trade exchange, barter clubs, barter companies, commercial barter industry, multilateral barter, trade dollars, networking, business contacts, alternative strategy, alternative currency, alternative wealth, corporate barter, countertrade [/tags]

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