You don’t need a huge billboard in Times Square or a 30-second spot during the Super Bowl, to get your name in front of your desired audience…not according to Texas-based Promotional Products Association International.

In a recent poll of 122 business travelers at Chicago’s O’Hare Airport, the most effective advertising vehicle is a small item people can wear or carry around.

And nearly three-quarters of the respondents had on their person at least one promotional product, and 66% could come up with two or more!

However, the key statistic to marketers is the number able to recall the advertiser’s name or message without looking at the item: a whopping 87%. T-shirts and other clothing items ranked as the favorite promotional product, followed closely by writing implements and desk/business accessories.


The Effectiveness Of Promotional Items

Could recall name of advertiser: 87%
Keep product at least 6 months: 81%
Carrying at least one product: 74%
Use product several times a day: 43%
Keep product at least two years: 29%
Use product at home: 28%
Use product at office: 25%

Barter companies can provide your company with a wide variety of promotional products.
For companies in the USA see: USA

Worldwide barter companies see: GLOBAL

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This entry was posted on Tuesday, May 27th, 2008 at 12:02 am and is filed under Marketing, Purchasing & Financing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.