Fortune magazine’s March 2007 issue named Apple as the #1 most admired company for innovation, for the second consecutive year. Under CEO Steve Jobs the innovation continues as Apple has taken an unusual step and chosen not to sell (for cash) their prime promotional space on iTunes.

Apple, one of the fastest growing music retailers in the world, instead is leveraging their position as music’s new gatekeeper by bartering the valuable space, in exchange for exclusive access to new songs, special discount pricing, and additional exclusive content, such as interviews with stars.

In short, iTunes can put an unknown band on the map, adding millions of dollars in sales, while relegating others to the obscurity of the site’s virtual back bins.

Would you be interested is seeing how other top business entrepreneurs use barter to build their company’s? Such information is found in the BarterNews Fast Start Barter Program:
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