Issue #42

We did a piece on the NATE BANC (inter-member currency) that opened for business on July 4, 1997, with 51 barter companies as members. In its first month, the trade volume totaled $1.2 million.

Our cover story was on the International Barter Corporation; we interviewed CEO Steven White and Alan Zimmelman, VP of operations. White explained how he planned to build a national barter company by consolidating the industry, merging independently-minded trade exchange owners into his new public company.


In our Corporate Barter Section we reported on the growth of “bartering” for Olympic Sponsorships. The present going rate for an exclusive 8-year worldwide sponsorship was $60 million.

“The Best and the Brightest Barter” section looked at how boxing promoter Don King puts together barter deals with a flair! And a dozen other mini-barter stories on how the most successful in the world embrace barter are also included in this most interesting section.

Travel, the world’s largest industry, continues to expand with more and more companies trading their products and services for hotel rooms and meeting space.

Toby Roth, 18-year Republican congressman from Wisconsin and the head of the House Caucus on Travel and Tourism, wrote an article in which he declared, “The real credit for transforming our world should go to the travel and tourism industry.”

In our Countertrade Section we provided a very valuable outline in a piece titled “Pro-Active Countertrade.”

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